Happy New Year!
I've been a regular reader of www.bgtheory.com over the past
8 months, where I can find great tips on PPC.
bg Theory is the official site of search marketing expert Brad Geddes.
Below you can watch an interview with Brad Geddes recorded at
the PubCon Conference in Las Vegas, November 2008 which is
very useful for Adwords users:
In this video (7 minutes), Brad explains what Quality Score is in
Google AdWords PPC marketing. Then he outlines the various
components of the score, with suggestions to raise your score and
lower your bid price. He touches on:
(1) click-through rate (CTR),
(2) relevance of keyword to the ad copy,
(3) geographic factors, and
(4) landing page relevance. He notes that your Quality Score for
the content network is different for the Quality Score for ads on
Google search results.
You can find Brad Geddes' website at www.bgtheory.com for more Adwords tips.
Tags: Adwords Brad Geddes
1 comments:
wonderful posts so far, I have learned something from the blog, I will follow the blog regularly.....thanks for posting
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